YouTube videos teach us good software activation, newsletter growth from Twitter, “Google ads for XYZ” business idea

Hot Takes

1. YouTube videos teach us good software activation

I was talking to an eng team of a seed stage startup I’m consulting.

We were looking at their signup flow.

I had this idea.

YouTube videos and software activation to paid have the same biology.

To create a good YouTube video you need to make a thumbnail and title combination that makes a click.

And then you need to deliver on the promise the title/thumbnail made as soon as possible to get the viewer to consume the media.

In software the signup to activation flow is the same.

Your homepage is your thumbnail/title. You’re making a promise with it.

Immediately after signup you need to deliver on what you promised to create an activation to paid.

Activation happens when the user has the lightbulb moment as fast as possible.

So build your flow to instigate that moment.

The promise is an opportunity for trust, if I don’t deliver on that promise it erodes all trust instantly.

Business Ideas

1. Summary newsletters about podcasts people select

Found this company.

Oh hey look its me on Greg’s pod.

Anyway.

Basically it summarizes podcasts you select into a newsletter for you.

Backchanneled some friends and it looks like it is doing $50,000 a month.

AI for sure writing this.

It’s acquisition strategy is ranking for podcast-related keywords.

gl hf.

2. Google Ads for XYZ

Thousands of keywords related to “google ads for XYZ”.

If you search for them on Google YouTube videos rank front page.

Start a channel and make videos that target these keywords.

Monetize the channel.

Promote software related to Google ads and get affiliate commissions.

Upsell Google ads as a service.

gl hf.

Growth tactics

1. Local SEO Playbook: Directory links and indexing bot

Building your first foundational links for a local business is hard.

Directory links are the solution.

But directory links don’t get seen easily because the sites are huge.

EG Mapquest has 12M pages.

So you need to use an indexing tool to get the pages seen.

Here’s the process

1. Fiverr for directory links

2. Submit the links Fiverr seller provides to Speedy Index Telegram bot for indexing

Just did this for a friend’s website and got 118 links built in 7 days.

YouTube video talking through this below.

2. Personal newsletter growth: Twitter thread CTA to sign up and DM every new follower to sub

Decided a month ago to grow my newsletter.

Almost doubled it in 4 weeks. I’m now getting about 100 new subs a day.

Here’s how:

1. 70 Tweets a week, 10 per day, every hour from 7a to 5p

2. Every post has a call to action added as a thread to sub to the newsletter on a 10 minute delay

3. Every new follower gets a DM to sub to the newsletter. Automated this entirely with Phantom Buster

YouTube video talking through this below.

My friends scheduling software I like - Assembly 

Content drops

In the Pit Podcast

The Hiten Show

Startup Ideas Podcast with Greg Isenberg

DesignRush Podcast

Best Content

Google Algo leaked by Rand Fisk. Analyzed by Jacky Chou.

Favorite Set

Tools

1. Swell AI - AI content marketing engine. Turn videos into clips, blog posts, newsletter and more. Make your company into a media company to grow your brand, build trust, and get more inbound leads.

2. PodcastGuestLaunch.com - Get booked as a guest on podcasts. They’ve booked me on 30+ shows. They can do the same for you.

3. Acclaim Podcasting - Podcast newsletter growth. Grow your podcast email newsletter by 5,000+ subs a month.

4. SalesQL - LinkedIn email scraping tool that finds anyone’s personal email and all the emails they’ve had at previous jobs.

5.  SpeedyIndex - Telegram bot that indexes links you built for your site.

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And get them to sign up for my newsletter here.

If I don’t get more subs I’ll quit writing these.

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