Media is a terrible business unless you do this…

Hot Takes

1. Media is a terrible business… unless you’re selling a product you own

Was talking to my friend who owns a big email newsletter.

He’s making great money, but selling ads is a grind.

You’re constantly outbounding for ads, managing advertiser expectations, budgets get cut overnight. It’s brutal.

Every media business owner I’ve talked to says the juice is just not worth the squeeze.

Unless you’re selling a product you own through the media.

Why is Logan Paul doing Prime? Because ads don’t make you a billionaire.

Why is Jimmy shilling chocolate? You get it.

Below are two more examples of companies doing owned media paired with products.

B2B

Workweek

Building podcasts for B2B niches.

EG Wolf of Franchises Podcast

Sells Krokit.com to their audience

What I heard from back channels, they print

DTC

DearMedia

Builds podcasts for consumers and then builds DTC brands on top of those podcasts.

EG The Skinny Confidential

Sell body shaping devices to their audience.

Key takeaway

Media isn’t the product. Media is the vehicle to sell something.

Tools

1. Swell AI - Your AI content marketing team. Turn videos into clips, blog posts, newsletter and more. Make your company into a media company to grow your brand, build trust, and get more inbound leads.

2. PodcastGuestLaunch.com - Get booked as a guest on podcasts. They’ve booked me on 30+ shows. They can do the same for you.

3. Acclaim Podcasting - Podcast newsletter growth. Grow your podcast email newsletter by 5,000+ subs a month.

Follow me on social

LinkedIn

Twitter

YouTube

Business Ideas

1. YouTube thumbnail library subscription

Distribution

1. blog post long tail keywords

2. scape YouTubers emails from their about pages, cold email 100,000 people a month, use fiverr for scrape

2. Job description ai

How to grow it

exact match domain and backlinks + google ads to job description writer keywords

Growth tactics

1. Short form LinkedIn

its still just going

like please, just do this

you probably seen me talking about this everywhere

but just find a format

and let it rip

when new content goes viral we’re seeing it resurrect old content

2. ai writes 20 blog posts related to your webinars for more recording views

Transcript of webinar

have ai list 20 longtail keywords related to webinar

have ai write blog posts about each longtail keyword

post to site

index blogs

embed webinars on pages

simple

Content drops

Best Content

Building a b2b content engine.

Favorite Set

Forward this email to someone

It’s free to do.

And get them to sign up for my newsletter here.

If I don’t get more subs I’ll quit writing these.