The Big Idea: AI Brand Voice Documents

Just how we have brand style guides, we need to have AI brand voice guides for our teams.

Traditionally, a brand style guide outlines the fonts, colors, and iconography a brand uses across all its media.

It’s crucial for maintaining a consistent look and feel because consistency builds trust, and that's the cornerstone of effective marketing.

When teams start using AI to create content, they often struggle with keeping the outputs consistent, which can make things feel off-brand.

To tackle this, an effective strategy is to develop an AI brand voice document.

This document includes prompts that help maintain consistent tone, no matter who on the team is generating the content.

The process is straightforward.

Collect existing media your brand has already produced and then ask AI to help define your brand voice and persona based on this existing content.

Once that’s set, you refine it, finalize it, and share it with your team.

PRO TIP:

Instruct the AI to include specific vocabulary from your brand’s existing content.

This creates a corpus of brand-specific terms ensuring that whatever the AI writes, it always sounds on-brand.

Each person has words they tend to use more often than others.

Brands should have this too to make them feel human.

Business Ideas

1. “xyz quickbooks integration”

My favorite businesses are small tools for big ecosystems.

This idea is that. But I think it is a $10M ARR company.

There are over 4,000 keywords related to “xyz quickbooks integration”.

We did a quick analysis and found that about 40 to 50% of these potential integrations don’t have a current solution.

The basic idea is to build a tool that just helps other software connect with QuickBooks.

Massive opportunity.

To market this I’d focus on creating long-tail landing pages for each integration.

Then, I’d build links to those pages to get organic traffic.

2. Agency for Programmatic SEO Shopify Collection Pages

Why is Etsy a billion dollar company? Because it has millions of long tail landing pages. 13M to give scope.

This is how marketplaces actually grow.

By making millions of long tail landing pages.

Previously you would need a team of engineers.

Now you can do this with AI.

The business opportunity is offering this as a service to Shopify store owners with a lot of SKUs.

To grow this I would I’d use a tool like BuiltWith to find all the sites using Shopify.

Then, I’d use a Python script to crawl these sites and see how many products they have.

After gathering all that info, I’d cold email store owners with a high amount of SKUs.

I’d find the emails with Hunter.io

We did a beta test of this and had people pay us $2,000 /mo to run this for them.

Please build this. I don’t the have time.

Growth tactics

1. LinkedIn polls to email courses

I've running LinkedIn polls that ask a controversial question and hiding the results until someone votes.

This setup nudges people to vote (click) to see what the outcomes are, which initiates engagement.

More engaged with posts get more reach.

The insane part is, everyone who votes on the poll gets a push notification when the poll wraps up.

This brings them back to the post for a second round of engagement.

And when they come back, I’ve edited the post to include a call to action to join my 7 day email course.

This makes leads.

2. Cold emails for signups, not for responses

So I sent out about 2,000 cold emails (below is a subset of the data), focusing on open rate rather than response.

My main goal was to see if I could get people sign up for Swell AI from just a cold email.

What we found kind of shocked me.

I managed to get the open rates above 50% but the crazier part is that 1% of the people I emailed ended signing up.

I found this data by checking our signups data vs the cold email data for the same time period.

That got me thinking about the potential of scaling this up.

If I send like 100,000 emails, based on my current metrics, that would lead to around 1,000 signups.

And since about 5% of those signups convert into paying customers, you do the math.

I don’t really believe this but I’m going try.

I'll keep sharing the data here.

Best Content

My friend Andy dropped this banger podcast with an email newsletter growth expert.

It’s basically just 45 minutes of pure tactics.

Here’s the link - https://www.youtube.com/watch?v=0My3h1bShSw

Key takeaways I hadn’t thought about before:

1. Digital Products: Offer easily consumable digital products like eBooks, checklists, or exclusive articles. These can act as immediate rewards for a small number of referrals (e.g., 1-3 successful referrals).

2. Shoutouts: Include personal shoutouts in your newsletter. For example, you could give a shoutout when someone refers a friend or on special occasions like their birthday. This adds a personal touch and can be highly motivating.

3. Swag: Traditional swag items like stickers, hats, or t-shirts can be offered for higher referral counts. While these are common, they may not be as effective as they used to be, so it's important to keep the rewards fresh and appealing.

4. Access to Exclusive Groups or Content: Provide access to private groups, additional content, or special Q&A sessions with you or notable figures in your industry. This can create a sense of exclusivity and community among your subscribers.

5. Giveaways and Contests: Run contests where every referral gets an entry into a giveaway for a desirable item, such as tech gadgets (e.g., AirPods, tablets). This can incentivize subscribers to participate even if they only make one or two referrals.

6. Cross-Promotions: Offer to promote the subscriber's content or services in your newsletter if they reach a certain number of referrals. This can be particularly appealing to other creators or businesses within your subscriber base.

Best Set

Charli XCX’s Boiler Room. God I love her. Nothing more needs to be said.

Tools

1. Create.xyz - AI powered text to app builder. Think Retool but I prompt AI. Helps PMs build internal tools.

2. CSS Peeper - Chrome extension that looks at the CSS of the site you’re on and create a brand style guide based on it. Great for extract the brand elements like fonts, hex codes, and icons.

3. Swell AI - AI content marketing engine. Turn videos into clips, blog posts, newsletter and more. Make your company into a media company to grow brand, trust, and increase inbound leads.

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If I don’t get more subs I’ll quit writing these.